Who doesn't love free digital marketing tools? This is a list of some of my favourite free digital marketing tools. Hopefully you'll find something new that'll help you become a better digital marketer and create better content.
Moz is definitely a leader when it comes to the SEO industry and their software is some of the best I've come across. Even better, they've released a bunch of their tools for free. My favourite is their Chrome/Firefox Extension, Mozbar. MozBar gives you detailed information such as Domain Authority, PageRank, MozRank (their internal ranking algorithm), Social Metrics and even Page Markup analysis on every web page you visit. If you're a digital marketer, this a tool is a must have.
Forget Photoshop -- Canva is a free drag-and-drop photo editor that allows you to create gorgeous images, infographics, eBooks, and even display ads. With thousands of images, hundreds of fonts and dozens of templates, Canva is more than worth your time (pro-tip: their resume templates are killer).
When it comes to social media management, there are no shortage of options but Buffer stands out with it's clean and simple design. Using Buffer, you can schedule and manage all of your major social media platforms including Facebook, Twitter, LinkedIn, and Google+. Their 'forever-free' plan is perfect if you're running a low-budget social media campaign.
SharedCount is a free tool that scrapes social media sites for likes, shares, tweets, pins and +1's of specific URLs. If you're looking for a quick and dirty social media analytics tool, you've found it.
Have you ever wondered what kind of technology stack a website is using? Are they using WordPress? Squarespace? Weebly? Are they using something more complicated? Wappalyzer is a browser extension for Google Chrome and Firefox that identifies which technologies are being used on the sites you're visiting. I love this extension and use it almost every day.
SEOptimer is a quick and dirty, dead simple SEO audit tool. All you have to do is plug in your URL and you'll get a full SEO audit and review of your website. They also have a suite of browser extensions for Chrome, Firefox and Opera.
KeywordTool.io is keyword research tool specifically designed to produce long-tail keywords. Long-tail keywords contain at least three words are used to help rank for niche search terms. With KeywordTool.io, enter your top-level keyword and select which platform you are looking to rank for (ie Google, YouTube, Bing etc) and the site will generate a list of long tail keywords.
Google has some pretty awesome tools for digital marketers but Google Trends is my go-to when it comes to conducting market research. While it is by no means a comprehensive market research tool, it can be extremely helpful when looking for product validation, blog ideas or even general trends in your chosen industry.
Open Site Explorer (or OSE) is another free tool created by team over at Moz and it provides detailed backlink analysis and link building opportunities. It'll also give you a top-level SEO analysis of your site. OSE is perfect is you're getting ready to kick your SEO into gear. Be sure to check out their guide to using Open Site Explorer.